Jennie Runk is H&M New Plus-Size Model in the latest “Beachwear” line. H&M chose Plus-Size Models for this new line has raised much controversy that if it’s the right marketing strategy?
“I think it sends a positive message about inclusively and changing standards of beauty to have a plus-size girl all over the landing page www.hm.com/us/beachwear. Not /plussizebeachwear! Just /beachwear.” – Jenna Sauers
Anyhow, Jennie Runk, though as the Plus-Size Model, still looks so gorgeous right?
Oh wait, if you compared Jennie Runk this Plus-Size Model with the previous H&M slim model…
Jennie Runk was not the plus size model, and she did modeling at first, then as she gained weight, she turned into “plus-size” modeling and it seems the plus-size modeling gained her more fame!
When she become a plus-sized model, she booked an assignment with Vogue just within a year. Then she worked for Marie Claire, Cosmo Girl and Seventeen magazines.
In fact, Jennie’s mother worried her very much at first and feared the other girls thought her not skinny and destroyed Jennie’s self-esteem.
Jennie Runk once pointed that not like what people thinking about over-sized model,
“Plus-sized models are not actually plus-sized women, we’re just bigger than the average model. I wasn’t interested in trying to work my body down to a size 2/4,” Jennie says. “I’m still not convinced that’s possible for me. It seems like it’s a lot easier to maintain the figure of a plus-sized model. I’m naturally a size 10/12. It would be setting myself up for failure, and dieting is not that much fun.”
Jennie Runk photos